Lesson Units
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Re-branding is all well and good in theory, but it doesn't always work if you give yourself a new name. 
(read story at JOE.ie)
Sunday, February 12, 2012
What is in a Name Change? More Than You Think
B/W Patterns
One thing that catches my eye is branding in general. Caytlyn Chilelli's coffee brand design is a great example. I love the black and white patterns throughout the different packages and the condensed thin type that pulls everything... (read story at Kat Verendia)
Branding: Brush with Destiny Studios
Recently helped a friend launch a small business as a miniature painter in Sydney, called <i>Brush with Destiny Studios</i>. It's kind of a niche market, giving me the chance to really have fun and design something a bit quirky. (read story at Fiona Learned Design)
Promote Your Products With Link Branding
Branding your links is very way and it is a free way to drive traffic to your blog, website, Tumblr, LinkedIn etc. Professionals such as writers, photographers etc. can also promote their work just by sharing links! (read story at Startup Tunes)
Thursday, January 26, 2012
Free Apps Win Out Over Paid Downloads
While some free apps are monetized only through advertising (and some, as brand marketing efforts themselves, may not be monetized at all), there is a shift toward the "freemium" model as mobile marketers are challenged to embrace new sources of revenue... (read story at eMarketer)
Louisville Company Marketing Its Brand as a Breakfast Spot
A subsidiary of Louisville, Kentucky-based Yum Brands Inc. is undergoing a branding effort by redeveloping its menu, USA Today reports. (read story at The Creative Department)
Personal Branding - How-to Avoid Brand Name Confusion
Personal Branding is all about earning your brand the attention it deserves; but what if your brand shares the spotlight with someone else? In other words, what if you have a common name? If the next employer, or client, or contact googles... (read story at John Antonios Blog)
New Tourism Chief Aims to Improve Area's Brand
Figuring out how to sell Tampa and the larger Tampa Bay area to tourists will be a key goal for Miller as he takes over from longtime former tourism chief Paul Catoe...One of his first major projects will be hiring a brand consulting firm to find the right message, logo and strategy for Tampa. Such a study could cost up to $200,000 and take up to 18 months to complete, he said. (read story at Businessweek)
Wednesday, January 25, 2012
Social Media Is Like Fly Fishing
My sporadic blogging, LinkedIn network updates and drive-by Tweeting looks chaotic, but is all part of my personal branding plan. Before you begin, you need to decide where you fish. Will it be a large lake or ocean (Facebook or LinkedIn),... (read story at Search Engine People Blog)
How Sites Like EBay and Etsy Can Help Small Businesses
Ask any small business owner and they'll say they've at least considered opening an Etsy, eBay or Amazon storefront. Some have jumped in and are thriving, others have jumped but still struggle to find consumers, engage them and then sell product and some are still considering. (read story at BizReport.com)
Saturday, September 24, 2011
Designer Brands for Sale at Bargain Prices in a Flash
NewsWave Insight – Flash sales are a great way for online retailers to create exclusivity for their products and offer luxury merchandise at deep discounts. This fast growing billion-dollar industry helps retailers quickly clear inventory, raise revenue and build brand recognition. Starbucks and Volkswagen are using flash sale sites for their marketing campaigns to drive traffic to their brands. Amazon recently introduced its flash sale site, MyHabit.com. (read story at New York Times)
Sex Sells for Clothing Retailer Using Naked Models in Ads
NewsWave Insight – Online retailer Zappos who sells brands Spanx, Stuart Weitman, and high-end items from designers like Stella McCartney and Alexander McQueen is using attractive nude models to sell their apparel. Zappos new advertising campaign looks like a teen boys fantasy: Naked women in need of clothes doing everyday things like jogging, playing Frisbee and hailing a cab. (read story at New York Times)
Mexican Soft Drink Maker Finds New Way to Market its Brand
NewsWave Insight – As health conscious Americans reduce their consumption of sugared soft drinks, Jarritios a Mexican soft drink popular among Hispanics is finding new ways to create brand awareness for their high-fructose beverage. The niche soft-drink maker is using colorful murals and internet radio service Pandora to reach out to 18-24 year old, non-Hispanic, trend-setting males. (read story at New York Times)
Google Phone App Helps Consumers Learn About A Brand
NewsWave Insight – The Google Goggles visual search application available in iPhones and Android phones gives marketers a new tool to reach consumers. The application lets users take photographs of products and quickly find out more information about the brand. Companies like Walt Disney, Buick, Diageo, Delta Airlines and T-Mobile are taking advantage of the tremendous increase in consumers who use their mobile phone to search Google. (read story at New York Times)
